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The dark side of marketing seemingly "Light" cigarettes: successful images and failed fact

R W Pollay, T Dewhirst
Tob Control2002;11:i18-i31, March 1, 2002 (10.1136/tc.11.suppl_1.i18).
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Online Download Statistics By Month

Abstract/Extract Full-Text PDF
TOTAL DOWNLOADS 16293 33134 5354
TOTAL DOWNLOADS 2013 2436 1876 145
May 2013 116 428 26
April 2013 385 439 31
March 2013 710 407 31
February 2013 785 314 31
January 2013 440 288 26
TOTAL DOWNLOADS 2012 3270 5748 271
December 2012 416 251 20
November 2012 201 460 23
October 2012 434 528 29
September 2012 405 488 34
August 2012 299 375 23
July 2012 222 442 22
June 2012 363 463 34
May 2012 409 625 24
April 2012 278 545 11
March 2012 85 507 18
February 2012 74 516 20
January 2012 84 548 13
TOTAL DOWNLOADS 2011 1741 4568 447
December 2011 118 530 23
November 2011 130 529 19
October 2011 137 574 28
September 2011 139 463 43
August 2011 90 419 35
July 2011 101 261 67
June 2011 249 252 62
May 2011 57 268 64
April 2011 312 274 40
March 2011 57 312 23
February 2011 104 360 22
January 2011 247 326 21
TOTAL DOWNLOADS 2010 1909 3258 212
December 2010 1035 343 14
November 2010 113 413 22
October 2010 39 436 18
September 2010 38 337 12
August 2010 30 275 14
July 2010 26 178 16
June 2010 95 186 27
May 2010 134 247 33
April 2010 86 531 6
March 2010 136 146 19
February 2010 91 82 14
January 2010 86 84 17
TOTAL DOWNLOADS 2009 615 1589 257
December 2009 51 59 7
November 2009 67 141 21
October 2009 42 105 18
September 2009 49 100 25
August 2009 65 113 12
July 2009 55 132 21
June 2009 38 109 19
May 2009 65 154 21
April 2009 67 223 37
March 2009 43 200 32
February 2009 30 120 15
January 2009 43 133 29
TOTAL DOWNLOADS 2008 1007 2231 336
December 2008 59 89 17
November 2008 84 153 18
October 2008 64 168 18
September 2008 59 224 29
August 2008 87 175 19
July 2008 87 187 23
June 2008 86 259 30
May 2008 78 238 22
April 2008 119 202 30
March 2008 104 168 37
February 2008 105 206 35
January 2008 75 162 58
TOTAL DOWNLOADS 2007 1317 2819 780
December 2007 57 215 33
November 2007 105 152 54
October 2007 105 166 76
September 2007 61 217 78
August 2007 71 257 62
July 2007 100 322 40
June 2007 64 279 67
May 2007 99 271 69
April 2007 170 204 66
March 2007 206 193 78
February 2007 144 328 68
January 2007 135 215 89
TOTAL DOWNLOADS 2006 428 3456 1065
December 2006 65 218 87
November 2006 42 289 131
October 2006 51 355 121
September 2006 35 336 183
August 2006 26 296 50
July 2006 28 210 39
June 2006 26 239 38
May 2006 38 355 120
April 2006 22 320 96
March 2006 34 326 66
February 2006 32 261 68
January 2006 29 251 66
TOTAL DOWNLOADS 2005 645 3076 536
December 2005 46 234 50
November 2005 44 316 80
October 2005 70 297 44
September 2005 39 307 28
August 2005 32 255 48
July 2005 48 218 24
June 2005 38 133 26
May 2005 52 224 28
April 2005 35 292 42
March 2005 78 255 59
February 2005 68 287 60
January 2005 95 258 47
TOTAL DOWNLOADS 2004 1576 3113 631
December 2004 88 332 54
November 2004 69 372 88
October 2004 93 356 63
September 2004 211 301 57
August 2004 206 255 42
July 2004 168 271 68
June 2004 117 198 55
May 2004 103 214 98
April 2004 145 234 27
March 2004 155 246 25
February 2004 136 199 21
January 2004 85 135 33
TOTAL DOWNLOADS 2003 809 660 246
December 2003 118 81 21
November 2003 102 81 31
October 2003 91 73 17
September 2003 79 59 19
August 2003 112 90 14
July 2003 81 30 15
June 2003 37 34 25
May 2003 32 49 15
April 2003 52 43 22
March 2003 35 40 20
February 2003 26 26 21
January 2003 44 54 26
TOTAL DOWNLOADS 2002 540 740 428
December 2002 32 26 9
November 2002 45 35 47
October 2002 39 48 36
September 2002 34 42 40
August 2002 68 39 17
July 2002 88 37 26
June 2002 44 41 30
May 2002 51 81 56
April 2002 60 101 51
March 2002 79 290 116

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