Tob Control 2001;10:337-339 ( Winter )

State variation in retail promotions and advertising for Marlboro cigarettes

Sandy Slater^a, Frank J Chaloupka^b, Melanie Wakefield^c

^a Health Research and Policy Centers, University of Illinois at Chicago, Chicago, Illinois, USA, ^b Department of Economics, and Health Research and Policy Centers, University of Illinois at Chicago, ^c Center for Behavioral Research in Cancer, Anti-Cancer Council of Victoria, Carlton, Victoria, Australia

Correspondence to: Sandy Slater MS, Health Research and Policy Centers, University of Illinois at Chicago, 850 West Jackson Boulevard, Suite 400, Chicago, IL 60607 USA sslater{at}uic.edu

Received 8 September 2000; Revision received 3 January 2001; Accepted 25 June 2001

BACKGROUNDThere is some evidence that tobacco companies marketing efforts undermine the effects of comprehensive tobacco control programmes.
OBJECTIVETo determine whether point-of-purchase advertising and promotions are more pervasive in states where comprehensive tobacco control programmes are underway.
DESIGNCross sectional survey using 1996 data, with merged records of the existence of local tobacco advertising restrictions.
PARTICIPANTS AND SETTING581 tobacco retail stores located in close proximity to high schools in mainland USA.
MAIN OUTCOME MEASURESExistence of gift-with-purchase, number of interior advertisements, and exterior store advertisements for Marlboro cigarettes.
RESULTSAfter controlling for store type and existence of advertising restrictions, offer of a gift-with-purchase for Marlboro cigarettes was significantly more likely in states with comprehensive tobacco control programmes than those without programmes (odds ratio 2.59, 95% confidence interval 1.57 to 4.26). Although not significant, results show an increase in the number of interior and exterior store advertisements for stores located in states with a comprehensive tobacco control programme than those in other states.
CONCLUSIONResults suggest some point-of-purchase tobacco promotions and advertising are more pervasive in states with comprehensive tobacco control programmes. These efforts are likely to act against the objectives of programmes and need to be accounted for in programme evaluations.


Keywords: advertising; public policy; value added promotions

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© 2001 by Tobacco Control
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