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My pack is cuter than your pack

M Wakefield, T Letcher

Centre for Behavioural Research in Cancer, Cancer Control Research Institute, The Cancer Council Victoria, Victoria, Australia

Correspondence to:
Correspondence to:
Dr Melanie Wakefield, Centre for Behavioural Research in Cancer, Cancer Control Research Institute, The Cancer Council Victoria, 1 Rathdowne Street, Carlton South, Victoria 3053, Australia:
melanie.wakefield{at}cancervic.org.au

Faced with bans on advertising, the tobacco companies are looking to new, more subtle ways of maintaining their brands' profile in the public eye

Keywords: packaging; advertising

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