© 2002 Tobacco Control
COVER ESSAY
Philip Morris changes its name, but not its harmful practices
Correspondence to:
Correspondence to:
Matthew L Myers, National Center for Tobacco-Free Kids, 1707 Lower Street NW, Suite 800, Washington, DC 20036, USA;
mmyers{at}tobaccofreekids.org
After spending more than $250 million on an advertising campaign to improve its name and reputation, Philip Morris has abruptly shifted course and decided instead to change its corporate name—to The Altria Group, Inc.
Keywords: Philip Morris; The Altria Group; industry
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This article has been cited by other articles:
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Smith, E. A., Malone, R. E.
(2003). Altria Means Tobacco: Philip Morris's Identity Crisis. Am. J. Public Health
93: 553-556
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