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Philip Morris changes its name, but not its harmful practices

Correspondence to:
Matthew L Myers, National Center for Tobacco-Free Kids, 1707 Lower Street NW, Suite 800, Washington, DC 20036, USA;
mmyers{at}tobaccofreekids.org

ABSTRACT
After spending more than $250 million on an advertising campaign to improve its name and reputation, Philip Morris has abruptly shifted course and decided instead to change its corporate name—to The Altria Group, Inc.

Keywords: Philip Morris; The Altria Group; industry

This article has been cited by other articles:

				E. A. Smith and R. E. Malone Altria Means Tobacco: Philip Morris's Identity Crisis Am J Public Health, April 1, 2003; 93(4): 553 - 556. [Abstract] [Full Text] [PDF]

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