© 2003 BMJ Publishing Group
COVER ESSAY
A promise is a promise
Correspondence to:
Correspondence to:
K Michael Cummings, PhD, MPH, Department of Health Behavior, Division of Cancer Prevention and Population Sciences, Roswell Park Cancer Institute, Elm and Carlton Streets, Buffalo, New York 14263, USA;
michael.cummings{at}roswellpark.org
Philip Morris promised to "shut down instantly"if cigarettes were found to be harmful. Now that the company has admitted that "smoking causes lung cancer, heart disease, emphysema, and other serious diseases", when will they keep their promise to stop making cigarettes?
Keywords: Philip Morris; advertising
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