RESEARCH PAPER
Framing tobacco control efforts within an ethical context
Correspondence to:
Correspondence to:
Brion J Fox
University of Wisconsin Comprehensive Cancer Center, 385 WARF, 610 Walnut Street, Madison, WI 53726, USA; bjfox{at}uwccc.wisc.edu
Public health efforts to promote tobacco control are not performed within a vacuum. They are subject to interpretation and misinterpretation by consumers and policymakers based largely upon the initial framing of the issues. This paper notes how the tobacco industry has established a particular frame that it is the protector of individual rights and that the public health community is trying to eliminate those rights. This paper then shows how the public health community uses metaphors that may unintentionally support this framing and suggests that by reframing public health efforts in accordance with core ethical principles, the public health community can create more positive messages. A public health ethical framework is proposed to examine how the application of the principles can influence the tobacco control movement. Through the increased use of ethics in tobacco control, the public health community may be better positioned to claim the high road as the protector of the publics interests.
Keywords: smoking; ethics; tobacco control
![]()
CiteULike
Complore
Connotea
Del.icio.us
Digg
Reddit
Technorati What's this?
This article has been cited by other articles:
-
Shelley, D., Cantrell, M. J., Moon-Howard, J., Ramjohn, D. Q., VanDevanter, N.
(2008). SHELLEY ET AL. RESPOND. AJPH
98: 5-5
[Full Text] -
Levy, K.
(2007). My mother, the smoker. Med. Humanities
33: 16-21
[Abstract] [Full Text] -
Wen, C P, Peterson, R A, Cheng, T Y D, Tsai, S P, Eriksen, M P, Chen, T
(2006). Paradoxical increase in cigarette smuggling after the market opening in Taiwan. Tobacco Control
15: 160-165
[Abstract] [Full Text]
Register for free content
The full back archive is now available for all BMJ Journals. Institutional subscribers may access the entire archive as part of their subscription. Personal subscribers will also have access to all content when logged in. Non-subscribers who register have free access to all articles published before 2006 right back to volume 1 issue 1. Register here to access the free archive of all BMJ Journals.
Don't forget to sign up for content alerts so you keep up to date with all the articles as they are published.
