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Tobacco Control 2006;15:45-49; doi:10.1136/tc.2005.013532
Copyright © 2006 by the BMJ Publishing Group Ltd.

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RESEARCH PAPER

Smokers’ reactions to reduced ignition propensity cigarettes

R J O’Connor1, G A Giovino1, B V Fix1, A Hyland1, D Hammond2, G T Fong2, U Bauer3, K M Cummings1

1 Department of Health Behavior, Roswell Park Cancer Institute, Buffalo, New York, USA
2 Department of Psychology, University of Waterloo, Waterloo, Ontario, Canada
3 Tobacco Control Program, New York State Department of Health, Albany, New York, USA

Correspondence to:
Richard J O’Connor
PhD, Department of Health Behavior, Division of Cancer Prevention and Population Sciences, Roswell Park Cancer Institute, Elm and Carlton Streets, Buffalo NY 14263, USA; richard.Oconnor{at}roswellpark.org

Background: On 28 June 2004, New York State (NY) became the first jurisdiction to require cigarettes to meet a reduced ignition propensity (RIP) standard. This law resulted in cigarette manufacturers modifying nearly all of their brands sold in NY. However, the same cigarette brands sold in other states were not modified to meet the RIP standard.

Objectives: This paper examines relationships between the RIP law and smokers’ awareness of changes in the performance of their cigarettes (that is, going out more frequently, change in taste), and smoking behaviour.

Methods: Data for this analysis come from a nationwide survey of 2088 adult smokers (> 18 years of age) conducted in the USA between July and December 2004. 143 of the smokers included in the survey were residents of NY while the remainder were from other states (n = 1945). Survey participants were asked whether their cigarettes "ever go out between puffs" and whether they had noticed any change in the taste of their cigarettes in the past 12 months.

Results: NY smokers were three times more likely than smokers in other states to report that their cigarettes often went out between puffs (17.3% v 5.6%). However, NY smokers appeared no more likely to report noticing differences in cigarette taste, an intention to quit smoking, or to have made quit attempts.

Conclusions: A significant minority of smokers in NY reported noticing changes in the performance of their cigarettes following the RIP law, as would be expected. However, the RIP law appears to have had no impact on the smoking habits of New Yorkers, countering arguments made by cigarette manufacturers that the law would impact consumer acceptability.


Abbreviations: ASTM, American Society for Testing and Materials; ITC-4, International Tobacco Control Four Country Survey; NFIRS, National Fire Incident Reporting System; NY, New York State; RIP, reduced ignition propensity

Keywords: fire-safe; cigarettes; survey; consumer perceptions




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