COVER ESSAY
Happy Birthday Marlboro: the cigarette whose taste outlasts its customers
1 Roswell Park Cancer Institute, Department of Health Behavior, Buffalo, New York, USA
2 Probative Productions, San Francisco, California, USA
Correspondence to:
Correspondence to:
Dr Andrew Hyland
Roswell Park Cancer Institute, Department of Health Behavior, Elm and Carlton Streets, Buffalo, NY 14263, USA; Andrew.hyland{at}roswellpark.org
Marlboro is 50 years old—and still killing its customers
Keywords: Marlboro; market share; mortality
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