Tobacco Control

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Tobacco Control 2006;15:75-77; doi:10.1136/tc.2005.015198
Copyright © 2006 by the BMJ Publishing Group Ltd.

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COVER ESSAY

Happy Birthday Marlboro: the cigarette whose taste outlasts its customers

A Hyland1, R Goldstein2, A Brown2, R O’Connor1, K M Cummings1

1 Roswell Park Cancer Institute, Department of Health Behavior, Buffalo, New York, USA
2 Probative Productions, San Francisco, California, USA

Correspondence to:
Dr Andrew Hyland
Roswell Park Cancer Institute, Department of Health Behavior, Elm and Carlton Streets, Buffalo, NY 14263, USA; Andrew.hyland{at}roswellpark.org


ABSTRACT
Marlboro is 50 years old—and still killing its customers


Keywords: Marlboro; market share; mortality







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