Tobacco Control

HOME HELP FEEDBACK SUBSCRIPTIONS ARCHIVE SEARCH TABLE OF CONTENTS REGISTER
[Advanced]

Tobacco Control 2006;15:254-261; doi:10.1136/tc.2005.013854
Copyright © 2006 by the BMJ Publishing Group Ltd.

This Article
Right arrow Full Text
Right arrow Full Text (PDF)
Right arrow Submit a response
Right arrow Alert me when this article is cited
Right arrow Alert me when eLetters are posted
Right arrow Alert me if a correction is posted
Right arrow Citation Map
Services
Right arrow Email this link to a friend
Right arrow Similar articles in this journal
Right arrow Add article to my folders
Right arrow Download to citation manager
Right arrowRequest Permissions
Citing Articles
Right arrow Citing Articles via HighWire
Right arrow Citing Articles via Google Scholar
Google Scholar
Right arrow Articles by Anderson, S J
Right arrow Articles by Ling, P M
Right arrow Search for Related Content
PubMed
Right arrow Articles by Anderson, S J
Right arrow Articles by Ling, P M
Related Collections
Right arrow Advertising and Marketing

SPECIAL COMMUNICATION

Every document and picture tells a story: using internal corporate document reviews, semiotics, and content analysis to assess tobacco advertising

S J Anderson1, T Dewhirst2, P M Ling3

1 Center for Tobacco Control Research and Education, University of California, San Francisco, California, USA
2 College of Commerce, Department of Management and Marketing, University of Saskatchewan, Saskatoon, Saskatchewan, Canada
3 Center for Tobacco Control Research and Education, Department of Medicine, Division of General Internal Medicine, University of California, San Francisco, California, USA

Correspondence to:
Pamela M Ling MD, MPH
Department of General Internal Medicine, CTCRE, Box 1390, 530 Parnassue Avenue, Suite 366, University of California, San Francisco, CA 94143-1390, USA; pling{at}medicine.ucsf.edu

In this article we present communication theory as a conceptual framework for conducting documents research on tobacco advertising strategies, and we discuss two methods for analysing advertisements: semiotics and content analysis. We provide concrete examples of how we have used tobacco industry documents archives and tobacco advertisement collections iteratively in our research to yield a synergistic analysis of these two complementary data sources. Tobacco promotion researchers should consider adopting these theoretical and methodological approaches.


Abbreviations: B&H, Benson & Hedges; B&W, Brown Williamson; ITL, Imperial Tobacco Limited; LTDL, Legacy Tobacco Documents Library; PM, Philip Morris; UCSF, University of California, San Francisco

Keywords: corporate documents; tobacco; advertising; research methods; communication




This article has been cited by other articles:


Home page
JAMAHome page
J. S. Ross, K. P. Hill, D. S. Egilman, and H. M. Krumholz
Guest Authorship and Ghostwriting in Publications Related to Rofecoxib: A Case Study of Industry Documents From Rofecoxib Litigation
JAMA, April 16, 2008; 299(15): 1800 - 1812.
[Abstract] [Full Text] [PDF]


Home page
Tobacco ControlHome page
S Braun, R Mejia, P M Ling, and E J Perez-Stable
Tobacco industry targeting youth in Argentina
Tob. Control, April 1, 2008; 17(2): 111 - 117.
[Abstract] [Full Text] [PDF]


Home page
Tobacco ControlHome page
P. A McDaniel and R. E Malone
"I always thought they were all pure tobacco": American smokers' perceptions of "natural" cigarettes and tobacco industry advertising strategies
Tob. Control, December 1, 2007; 16(6): e7 - e7.
[Abstract] [Full Text] [PDF]




HOME HELP FEEDBACK SUBSCRIPTIONS ARCHIVE SEARCH TABLE OF CONTENTS REGISTER
Terms and conditions relating to subscriptions purchased online  ¦  Website terms and conditions  ¦  Privacy policy
Copyright © 2006 by the BMJ Publishing Group Ltd.