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Clean cut cigarettes: fictitious launch foreshadows actual tobacco industry strategy

¹ Pinney Associates, Bethesda, Maryland, and Johns Hopkins University School of Medicine, Baltimore, Maryland, USA
² Pinney Associates, Bethesda, Maryland, USA
³ Harvard School of Public Health, Boston, Massachusetts, USA
⁴ GlaxoSmithKline Consumer HealthCare

Correspondence to:
Dr Jack E Henningfield
3 Bethesda Metro Center, Suite 1400, Bethesda, MD 20814, USA; jhenning{at}pinneyassociates.com

ABSTRACT
A fictitious cigarette brand, "launched" at the 11th World Conference on Tobacco or Health, appears to have been adopted by Philip Morris

Keywords: advertising; harm reduction; marketing; Marlboro; regulation