SPECIAL COMMUNICATION
More than meets the eye: on the importance of retail cigarette merchandising
Correspondence to:
Correspondence to:
Professor R W Pollay
Sauder School of Business, UBC, Vancouver, BC, Canada V6T 1Z2; pollay{at}sauder.ubc.ca
Point-of-sale activity is important enough to get the attention of the senior management of transnational firms and to be the subject of sophisticated research aimed to realise "intrusive visibility" better through creative design, command attention and convey brand imagery. The result of this is the promotional "positioning" of products, and the creation of both friendly familiarity and perceived popularity. The intended results include increased sales of cigarettes as a product or "category growth".
Abbreviations: BAT, British American Tobacco; ITL, Imperial Tobacco Company Ltd; POP, point of purchase; POS, point of sale; POPAI, Point of Purchase Advertising International, Washington DC, USA
CiteULike 
Complore 
Connotea 
Del.icio.us 
Digg 
Reddit 
Technorati What's this?
This article has been cited by other articles:
-
Paynter, J, Edwards, R, Schluter, P J, McDuff, I
(2009). Point of sale tobacco displays and smoking among 14-15 year olds in New Zealand: a cross-sectional study. Tobacco Control
18: 268-274
[Abstract] [Full Text] -
Paynter, J., Edwards, R.
(2009). The impact of tobacco promotion at the point of sale: A systematic review. Nicotine Tob Res
0: ntn002v1-ntn002
[Abstract] [Full Text] -
Feighery, E C, Schleicher, N C, Cruz, T B., Unger, J B
(2008). An examination of trends in amount and type of cigarette advertising and sales promotions in California stores, 2002-2005. Tobacco Control
17: 93-98
[Abstract] [Full Text]
eLetters:
Read all eLetters
- Blasting away at POS displays
- Kathryn I Barnsley
- Tobacco Control Online, 26 Jul 2007 [Full text]
- Full Text
- Full Text (PDF)
- Submit a response
- Read responses to this article
- Alert me when this article is cited
- Alert me when eLetters are posted
- Alert me if a correction is posted
- Citation Map
Services
- Email this link to a friend
- Similar articles in this journal
- Similar articles in PubMed
- Add article to my folders
- Download to citation manager
- Request Permissions
Citing Articles
Google Scholar
PubMed
Topic Collections
Bookmark with
Register for free content
The full back archive is now available for all BMJ Journals. Institutional subscribers may access the entire archive as part of their subscription. Personal subscribers will also have access to all content when logged in. Non-subscribers who register have free access to all articles published before 2006 right back to volume 1 issue 1. Register here to access the free archive of all BMJ Journals.
Don't forget to sign up for content alerts so you keep up to date with all the articles as they are published.
