Analysis of factors related to illegal tobacco sales to young people in Ontario
Bill O'Gradya, Mark Asbridgeb, Tom Abernathyc
a Department of
Sociology and Anthropology, University of Guelph, Guelph, Ontario,
Canada, b Department of
Sociology, University of Toronto, Toronto, Ontario, c Central West Health Planning Information
Network, Hamilton, Ontario
Correspondence to: Dr T Abernathy, c/o Central West Health Planning Information Network, 10 George Street, No 301B, Hamilton, Ontario, Canada L8P 1C8; toma{at}cwhpin.mcmaster.ca
OBJECTIVE
To identify
and to discuss factors influencing illegal merchant sales of tobacco to
underage people in Ontario, Canada.
DESIGN
Results were
obtained through random retail compliance checks of tobacco merchants.
A multivariate analysis specified the relationship between selected
independent variables and the willingness of tobacco merchants to sell
to minors. The selected independent variables included retail operation
type, community population size, the presence of tobacco production,
signage, sex and age of volunteers, smoking prevalence rates, and
enforcement rates.
PARTICIPANTS
A random,
stratified sample of 438 tobacco retailers in 186 communities in Ontario.
MAIN OUTCOME
MEASURE
Willingness of merchants to sell tobacco
to minors.
RESULTS
Older youths
and girls were more likely to be sold tobacco products. Purchase
attempts carried out in tobacco-producing regions were also
statistically related to illegal sales.
CONCLUSIONS
Policy
efforts to control youth access to tobacco in Canada may need to invoke
legislation requiring merchants to request proper identification from
customers who appear to be under the age of 25, and who seek to
purchase tobacco products. Further attention could also be directed at
tobacco control policies and enforcement strategies that need to
consider the unique challenges faced by jurisdictions where the tobacco
industry is a powerful presence.
Keywords: access laws; compliance; Canada
© 1999 by Tobacco Control
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