Special communication
Smokeless tobacco in Canada: deterring market development
Robert G Wyckham
Faculty of Business
Administration, Simon Fraser University, 8888 University Drive,
Burnaby, British Columbia, V5A 1S6, Canada
Correspondence to: robert_wyckham{at}sfu.ca
Received 12 February
1999; Revision received 16 February 1999;
Accepted 7
July 1999
DATA SOURCES
A review
of the literature identified demographic, cultural, and marketing
variables related to the uptake and continuation of smokeless tobacco
use. Government and industry data on production, marketing, and
consumption of smokeless tobacco products are presented.
METHODSThe Canadian
and American markets are compared in terms of prevalence, consumption
per capita, and marketing practices. Lessons to be learned from the
well-orchestrated development of the American market in the past 30 years are examined. Canadian tobacco regulations are described.
Strategies by which the increased exploitation of the Canadian
smokeless tobacco market can be deterred are discussed.
CONCLUSIONSA
long-term, independently financed strategy built around a national
smokeless tobacco de-marketing organisation with a constellation of
private local institutions is suggested as a means of combating smokeless tobacco marketing efforts.
Keywords: smokeless tobacco; marketing; Canada
© 1999 by Tobacco Control
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