Eyes on the prize: transnational tobacco companies in China 1976-1997
Belinda O'Sullivan, Simon Chapman
Department of Public
Health and Community Medicine, University of Sydney, New South Wales,
Australia
Correspondence to: Simon Chapman, Department of Public Health and Community Medicine, University of Sydney, Bldg A27, NSW 2006, Australia; simonc{at}health.usyd.edu.au
Received 25 November
1999; Revision received 11 April 2000;
Accepted 20 April
2000
Internal tobacco industry documents relevant to China as
published on www.tobaccoarchives.com located between 31 May and 1 August 1999 were searched. Documents describing the ambitions and
conduct of transnational tobacco companies (TTCs) in China between 1976 and 1997 were located and reviewed in three sections: part A
early
identification of market potential and attempts to enter the market,
and improve trade and technology; part B
marketing and promotion
efforts; part C
efforts to pre-empt legislation, control the smoking
and health debate, and undermine the anti-tobacco lobby.
Keywords: China; transnational tobacco companies; marketing
© 2000 by Tobacco Control
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