International Quit and Win 1996: comparative evaluation study in China and Finland
Su Suna, Tellervo Korhonena, Antti Uutelaa, Heikki J Korhonen* a, Pekka Puskaa, Yan Junb, Yao Chonghuac, Guo Zeyud, Wu Yonghaoe, Xu Wenqingf
a National
Public Health Institute, Helsinki, Finland, b Department of Disease Control, Ministry of
Health, China, c Anzhen Hospital of
Beijing, China, d Health
Bureau of Tianjin, China, e Health
Bureau of Beijing, China, f National Health Education Institute, China
Correspondence to: Tellervo Korhonen, National Public Health Institute, Department of Epidemiology and Health Promotion, Mannerheimintie 166, FIN-00300 Helsinki, Finland; telle{at}mbnet.fi
Received 11 November
1998; Revision received 15 March 2000;
Accepted 8 April
2000
OBJECTIVES
To compare
background and process variables, as well as follow up status, of the
participants in the International Quit and Win '96 contests of China
and Finland, and analyse factors contributing to sustained maintenance.
DESIGNA standardised
12 month follow up was conducted in both countries with random samples
of participants. The sample sizes were 3119 in China and 1448 in
Finland, with response rates of 91.2% and 65.2%, respectively.
INTERVENTIONSThe
International Quit and Win '96 contest was the second coordinated,
multinational smoking cessation campaign targeted at adult daily
smokers. Altogether 25 countries participated, including China with
15 000 and Finland with 6000 smokers registered.
MAIN OUTCOME
MEASURESConservative (considering all
non-respondents relapsed) and non-conservative (based on respondents
only) estimates were calculated for one month abstinence, 12 month
continuous abstinence, and point abstinence at the time point of follow up.
RESULTSGreat
differences were found in the background and process variables, as well
as in the outcome measures. At one year follow up, the conservative
continuous abstinence rates show that the Chinese participants
maintained their abstinence better (38%) compared to the Finnish ones
(12%). In China women reached higher abstinence rate (50%) than men
(36%), whereas in Finland men achieved a better result (14%) than
women (9%).
CONCLUSIONSThe Quit
and Win contest is a mass smoking cessation method feasible in
countries showing great variance in smoking habits and rates. However,
in countries with different stages of anti-smoking development, such as
China and Finland, different practical implementation strategies may be needed.
Keywords: smoking cessation; Quit and Win; China; Finland
* (deceased)
© 2000 by Tobacco Control
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