Applying the Quit & Win contest model in the Vietnamese community in Santa Clara County
Ky Quoc Lai, Stephen J McPhee, Christopher N H Jenkins, Ching Wong
Suc Khoe La
Vang! (Health is Gold!), Vietnamese Community Health Promotion Project,
Division of General Internal Medicine, Department of Medicine,
University of California, San Francisco, California, USA
Correspondence to: Ky Quoc Lai, Division of General Internal Medicine, Department of Medicine, University of California, San Francisco, 44 Page Street, Suite 500, San Francisco, CA 94102, USA kyquoclai{at}yahoo.com
OBJECTIVE
To evaluate
the effectiveness of modifying and applying a Quit & Win contest model
to Vietnamese Americans.
DESIGNUncontrolled
trial, multicomponent program, including two Quit & Win incentive
contests, smoking cessation classes, videotape broadcasts, and
newspaper articles.
SUBJECTS AND
SETTINGVietnamese smokers living in Santa Clara
County, California.
MAIN OUTCOME
MEASURESContest participation rates and quit
rates at six month follow up; saliva cotinine validation of quitting.
RESULTSThere were 57 eligible contest entrants to the 1995 contest, approximately 0.9% of
the potential pool of smokers, and 32 entrants to the 1996 contest,
approximately 0.5% of the potential pool. Overall, 48 of 49 (98%)
individuals who said that they had quit smoking had validation of that
fact by saliva cotinine testing. At six months, telephone follow up of
76 individuals revealed a self reported continued abstinence rate of
84.2%.
CONCLUSIONModification
and application of the Quit & Win contest model for Vietnamese resulted
not only in reasonable participation by Vietnamese male smokers, but
also good success in initial quitting and an unexpectedly high
abstinence rate at six month follow up.
Keywords: cessation; intervention; Vietnamese Americans
© 2000 by Tobacco Control
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