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This Article Free to Access Full Text (Rapid PDF) All Versions of this Article: tc.2008.025148v1 tc.2008.025148v2 tc.2008.025148v3 tc.2008.025148v4 17/3/211    most recent Submit a response Read responses to this article Alert me when this article is cited Alert me when eLetters are posted Alert me if a correction is posted Services Email this link to a friend Similar articles in this journal Similar articles in PubMed Add article to my folders Download to citation manager Google Scholar Articles by Davis, R. M. PubMed PubMed Citation Articles by Davis, R. M. Topic Collections Relevant Article

British American Tobacco ghost-wrote reports on tobacco Advertising bans by the International Advertising Association and J J Boddewyn

Henry Ford Health System, United States

To whom correspondence should be addressed. E-mail: ron.davis{at}ama-assn.org

ABSTRACT
In 1983 and 1986, the International Advertising Association (IAA) published an original version and then a revision of a report entitled "Tobacco Advertising Bans and Consumption in 16 Countries," which were edited by J J Boddewyn, a marketing professor. The reports concluded that tobacco advertising bans have not been accompanied by any significant reduction in tobacco consumption. Opponents of tobacco advertising restrictions trumpeted the IAA reports in print materials, media communications and legislative hearings during the 1980s and beyond. A new analysis of tobacco industry documents and transcripts of tobacco litigation testimony reveals that British American Tobacco ghost-wrote the IAA reports and that the Tobacco Institute (the trade association then representing the major US cigarette manufacturers) helped to arrange for Boddewyn to present the findings to the US Congress and the media. Further research on tobacco industry documents and tobacco litigation transcripts should assess whether tobacco industry sources were responsible for ghostwriting other studies favourable to the industry.