News analysis
Brazil: tough nut cracked
| The first 150 words of the full text of this article appear below. |
Brazil is the world's fifth largest country, with a vibrant economy and a vast, impressionable, fashion conscious youth population. What better place to sell cigarettes? "There's an awful lot of starters in Brazil" might be the modern parody of the old song about coffee, this one possibly sung by officials of British American Tobacco's (BAT) local subsidiary Souza Cruz, which dominates the market. For many years it has been laughing all the way to the bank with the spoils from such strikingly promotion friendly brands as Hollywood.
So it comes as all the more of a surprise, and a tonic to weary tobacco
control advocates everywhere, that last November, the Senate passed a
tobacco advertising ban, covering ads on television and radio, and in
newspapers and magazines, and outdoor billboards and merchandising. The
new law also prohibits tobacco sponsorship of sports and cultural
events, with a two year grace period
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