News analysis
Turkey: Philip Morris's "youth programme" gets adult response
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More good news from Turkey, just a few months after health advocates saw off, at least for the time being, the latest round in a covert attempt by the tobacco industry to establish Formula One motor sport in the soccer dominated country for the purposes of future cigarette promotion (see Tobacco Control 2000;9:268-9). Once again it features Philip Morris, whose initial success at collaboration with a prestigious university in Istanbul was one of the nastiest surprises of last year. Philip Morris approached Bosphorus University last September, with a project called "Power is Yours" targeting sixth and seventh grade (approximately 12 and 13 years old) students in Istanbul schools.
When the university asked
and receivedpermission from the Ministry
of Education to implement the scheme, it somehow forgot to mention the
name of the sponsor. However, when the generous backer's name came to
light later, journalists and international health advocates
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