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Gauloises: to Oxford and the Middle East
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Until recently, Gauloises cigarettes held minuscule market share outside France and Francophone Africa. Made by Seita, the former French tobacco monopoly, their distinctive aroma was as uniquely French as the click of boules played by old men in village squares on a summer evening. But now its new owner, Altadis, the company formed from the merger of Seita and the Spanish monopoly, Tabacalera, seems determined to make it a serious competitor in the international marketplace.
In a centuries old nightmare of the British psyche come true, the
French and Spanish are invading. Gauloises has been paying students to
promote the brand in venues frequented by university students in
Oxford, Cambridge, London, and Brighton. As everyone knows, tobacco
companies do not want children to smoke, and strenuously assert that
nothing could be further from their marketing people's minds. While
many parents may think their university aged children still need a
little
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