News analysis
Pakistan: pilgrimage to tobacco
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Pakistan is fast becoming an adventure playground for young
tobacco advertisers. After the massive media coverage surrounding BAT's floating cigarette ad (or "ocean going yacht") visiting Karachi last year (Tobacco Control
2000;9:361), the country continues to be
subjected to a barrage of new advertisements. In cities, pop music is
all the rage with youth, and thus a perfect way for cigarette brand
promotions to infect them with misleading associations, while on
television, a song is sponsored by a cigarette company every day. On
one night earlier this year, all three TV channels carried a programme,
Music Millennium, in which the stage was full of glamorous cigarette
advertisements, and a host of pop stars performed. All this is in
addition to a continuous torrent of regular cigarette advertising on
TV. And to show how keenly it supports the country's economic
development, one tobacco company is offering young entrepreneurs
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