News analysis
Philippines: sacred and profane
| The first 150 words of the full text of this article appear below. |
As long term readers will recall, tobacco promotion is so confident and unrestrained in the Philippines that Fortune Tobacco, the local big player, can exploit the allegiances of the country's Catholic majority by linking its products to figures from the Christian bible story, particularly the Virgin Mary, mother of Jesus Christ. It is common for Filipinos to place religious images in their homes, cars, shops, and offices, many no doubt produced by commercial interests. However, for the exploitation of religion to sell cigarettes, the latest in a series of promotional calendars produced by Fortune gives even British American Tobacco (BAT), whose Pakistan excesses were featured in our last issue (Tobacco Control 2001;10;93-4), a run for its money.
| Figure Removed (Available Only in the Full Text) |
Fortune has been producing religious calendars for over a decade. In
1990, it used a classical representation of Mary holding the infant
Jesus, with nine of the cigarette brands made or
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This article has been cited by other articles:
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Alechnowicz, K, Chapman, S
(2004). The Philippine tobacco industry: "the strongest tobacco lobby in Asia". Tobacco Control
13: ii71-ii78
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