News analysis
Kenya: smoke, and be your own boss
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Cigarette ads have tried to associate their brands with just about everything that prospective customers might find attractive, from sports and fitness, to independence, good looks, and sexual allure. Many have exploited popular dreams of wealth and quick ways to get it. In Pakistan, while one tobacco company offered gold ingots to competition winners, another played on increasingly popular aspirations to acquire wealth by running a business, with business loans being offered to promising young entrepreneurs (Tobacco Control 2001;10:93-4).
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Now, in Kenya, BAT has gone one better. Its Sportsman brand, infamous
in East Africa for exploiting the national interest in athletics and
other physical sports in which success is so cruelly denied to those
who contract heart or lung disease from smoking (see
Tobacco Control
2000;9:129-30; and
2000;9:269-70), has offered entire, ready
made businesses to lucky winners in a promotional draw. The top
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