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Tobacco Control 2001;10:297-298; doi:10.1136/tc.10.4.297
Copyright © 2001 by the BMJ Publishing Group Ltd.
Tob Control 2001;10:297-298 ( Winter )

Editorial

Ten years and (body) counting . . .

The first 150 words of the full text of this article appear below.

With this issue, Tobacco Control completes its first decade. In this period, there has been a revolution in our field, mostly arising from the implications flowing from the courage of US tobacco industry whistleblowers and the work of scholarly activists like Stan Glantz, John Slade, and Lisa Bero who first interpreted and publicised the materials initially provided by the whistleblowers.1 The courtroom revelations that followed, and the avalanche of internal industry documents released through the Master Settlement Agreement, completely changed some of the key terms on which tobacco control is now debated. Cornered by its own private/public duplicity, the industry uttered the "c" word (tobacco causes disease) for the first time in 2000 and now says publicly that it agrees that nicotine is addictive.2

This has produced an entirely different discourse at the heart of tobacco control. Instead of denying that smoking causes untold harm, the industry is now apparently pleased . . . [Full text of this article]


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