Editorial
Smokes and cyberspace: a public health disaster in the making
| The first 150 words of the full text of this article appear below. |
Three articles in this month's journal raise serious concerns about the internet becoming the future marketplace for the sale of cigarettes.1-3 One seller predicts that 20% of all cigarettes will be sold over the internet in 10 years. The warning is clear: if the tobacco industry embraces this new unregulated medium, many of the major public interventions that we have developed to curb real world lung cancer could go up in a puff of cyber smoke. Taxes, ad bans, and youth access laws are easily eroded online.
To test this premise, I took my own digital tour of the web starting
first with Brown and Williamson's (B&W) and RJ Reynolds' (RJR) on
line document depositories, and found megabyte plans for moving
operations to the world wide web (www.tobaccoresolution.com). A juicy,
1997, RJR internal memo boasts of the new power of the web to get their
brands warm and cozy with
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This article has been cited by other articles:
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Ribisl, K. M., Williams, R. S., Kim, A. E.
(2003). Internet Sales of Cigarettes to Minors. JAMA
290: 1356-1359
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