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China: however remote, Marlboro is there
| The first 150 words of the full text of this article appear below. |
Urumqi, in the extreme north-west Xinjiang Province of China, could be
regarded as one of the remotest cities on earth, yet at the same
time
nestling between Mongolia, Russia, and northern Pakistanthe
centre of Asia.
| Figure Removed (Available Only in the Full Text) |
Yet even here, in the "Wild West" of China, the Marlboro cowboy
already rides the range. During one day at China's 10th National Conference on Smoking and Health in Xinjiang, I stopped counting the
Marlboro hats at 300, shading the eyes of men and women alike in the
bright sunlight and 50°C temperature. They were far more stylish than
any other hat in sight, and therein lies a problem. Philip Morris might
say it does not sell these hats, but if they are being produced by some
local entrepreneur, it is highly unlikely there are any copyright or
patent cases pending. But it is very much in Philip Morris's interest
for the hats to be
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