News analysis
India: Swedish Match steps in
| The first 150 words of the full text of this article appear below. |
Swedish Match, a large manufacturer of smokeless tobacco products based in Sweden, purchased the largest match company in India (WIMCO) in 1997. Although WIMCO had nothing to do with tobacco products, those concerned about health were apprehensive that the takeover might lead to Swedish Match launching new smokeless tobacco products in India.
These fears proved not to be unfounded. In April, Swedish Match
launched a new smokeless tobacco product in India with a brand called
Click. Although the company has made claims for the safety of its
smokeless tobacco products in Sweden, and its products are being
supported by some as harm reduction strategy for smoking (see
"Suckers today, smokers tomorrow" above), no such claims were made
while launching Click. The reason given for the launch by Lennant
Sunder, president and chief executive officer of Swedish Match was
simply: "India has a long tradition of smokeless tobacco use and thus
offers
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