News analysis
India: Where there's a Wills, there's a way (round ad bans)
| The first 150 words of the full text of this article appear below. |
When BAT's Indian subsidiary, ITC, announced a self imposed ban on
tobacco promotion early this year, it placed large advertisements in
leading newspapers announcing it would be stopping all sports sponsorship as part of the deal. This included its major support of
cricket, the national game with near cult status among the young;
India's famous cricket team was sponsored by Wills. Few can have
thought that ITC/BAT had suffered a crise de
conscience, and even if some optimists thought the company might
find it more difficult to associate its lethal product with healthy
sporting images, they cannot have doubted that it would be working on a contingency plan. Very soon, at least part of that plan was
revealed
not just a contingency, but a whole new strategy not only to
make up for the loss of sports sponsorship, but to take the company into a new era of tobacco
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