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Tobacco Control 2001;10(Supplement 1 ):i43-i44; doi:10.1136/tc.10.suppl_1.i43
Copyright © 2001 by the BMJ Publishing Group Ltd.
Tob Control 2001;10(Suppl 1):i43-i44 ( Winter )

Changing the future of tobacco marketing by understanding the mistakes of the past: lessons from "Lights"

Diane Canovaa, Matthew L Myersb, Daniel E Smithc, John Sladed

a American Heart Association, Washington, DC, USA, b National Center for Tobacco-Free Kids, Washington, DC, USA, c American Cancer Society, Washington, DC, USA, d School of Public Health, University of Medicine and Dentistry of New Jersey, New Brunswick, New Jersey, USA

Correspondence to: John Slade, MD, Program in Addictions UMDNJ, School of Public Health, 317 George Street, Suite 201, New Brunswick, NJ 08901, USA sladejo@umdnj.edu

The first 150 words of the full text of this article appear below.

    Introduction

Over the past 30 years, increasing numbers of smokers have switched to low tar cigarette brands in the hopes of reducing the harm from smoking. We now know, however, that the public health benefit of low tar cigarettes is likely negligible, or actually negative, because the evidence indicates that (1) the health risks of smoking have increased, not decreased, despite the proliferation of low tar cigarettes,1 and (2) it appears that more people are smoking than would be the case were these products not on the market.2 The public health community should now deliver a clear, consistent message to the public that effectively debunks the popular myth that "Light" cigarettes are significantly less hazardous than other brands or a legitimate alternative to quitting.


    Message elements

Evidence regarding the discrepancy between machine based yields and actual human exposure was first published in the early 1980s.3 4 Yet, the tobacco industry continues to promote these products . . . [Full text of this article]
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This article has been cited by other articles:

  • Pollay, R W, Dewhirst, T (2003). A Premiere example of the illusion of harm reduction cigarettes in the 1990s. Tobacco Control 12: 322-332 [Abstract] [Full Text]  
  • Hughes, J. R (2001). Do ""Light"" cigarettes undermine cessation?. Tobacco Control 10: i41-42 [Full Text]  
  • WILKENFIELD, J. (2001). Concluding remarks. Tobacco Control 10: i45-47 [Full Text]  

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