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Tobacco Control 2002;11:11; doi:10.1136/tc.11.1.11
Copyright © 2002 by the BMJ Publishing Group Ltd.
Tobacco Control 2002;11:11
© 2002 Tobacco Control

News analysis

Niger: beauty and the beast

David Simpson

While much attention is given, deservedly, to the expansionist tactics in the developing world of the big three tobacco transnationals—Philip, BAT, and Japan Tobacco—several smaller tobacco companies are busily emulating them. In Niger, as in other French speaking west African countries, the dominant tobacco company since colonial times has been Seita, the former French tobacco monopoly now merged into Altadis along with its Spanish counterpart Tabacalera.


Capitalising on Letka (The Flock), a highly successful 1960s film mixing cartoon and human characters that is still remembered by Czech movie goers, the slogan on this Czech tobacco ad says: "The legend returns!". The brand is made by the Czech company Tabak. Any detailed interpretation of the ad's imagery may best be left to practitioners of the psychoanalytic traditions for which middle Europe is famous.

Last year's Miss Niger beauty contest demonstrates how the new, smaller tobacco companies can give the big boys . . . [Full text of this article]


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This article has been cited by other articles:

  • Dodd, R., Lethbridge, J., Collin, J., Gilmore, A. (2002). GSP Policy Briefs. Global Social Policy 2: 343-360  

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