Tobacco Control 2002;11:11
© 2002 Tobacco Control
Niger: beauty and the beast
David Simpson
While much attention is given, deservedly, to the expansionist tactics in the developing world of the big three tobacco transnationalsPhilip, BAT, and Japan Tobaccoseveral smaller tobacco companies are busily emulating them. In Niger, as in other French speaking west African countries, the dominant tobacco company since colonial times has been Seita, the former French tobacco monopoly now merged into Altadis along with its Spanish counterpart Tabacalera.
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Capitalising on Letka (The Flock), a highly successful 1960s film mixing cartoon and human characters that is still remembered by Czech movie goers, the slogan on this Czech tobacco ad says: "The legend returns!". The brand is made by the Czech company Tabak. Any detailed interpretation of the ad's imagery may best be left to practitioners of the psychoanalytic traditions for which middle Europe is famous.
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Last year's Miss Niger beauty contest demonstrates how the new, smaller tobacco companies can give the big boys . . . [Full text of this article]
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