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Tobacco Control 2002;11:11-12
© 2002 Tobacco Control


News analysis

Thailand: trying to swing it on the golf course

David Simpson

Even in countries with the strongest tobacco control laws, tobacco companies will always explore whether they can get away with breaking or getting round them. So it was that last October Thai health workers were informed that a large group of sportsmen from Malaysia were participating in a golf tournament sponsored by Japan Tobacco's Mild Seven cigarette brand, and that in breach of Thailand's strict tobacco ad ban, a substantial amount of promotional material had been set up at the Royal Gems golf course outside Bangkok. Banners were in place at the course, in front of the lodge, in the dining area and elsewhere, all proclaiming the tournament as "All Golfers' Mild Seven Astro Masters" (Astro was another sponsor), together with the sponsors' logos.

By the time health officials reached the course next morning, however, pieces of paper had been pasted over the banners to obliterate the name and logo . . . [Full text of this article]







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