© 2002 Tobacco Control
News analysis
BAT: caught out again
Keywords: news analysis
Caught red-handed in January last year developing its anonymous City Gorilla website promoting the most "happening, cool nightclubs in town" (as the youthful target audience might put it), which just happen to be stuffed with British American Tobacco (BAT) cigarette brands (Tobacco Control 2001;10:92), the British based transnational tobacco company has been found out again. Once more the promotional tool it was secretly developing is a website that looks like an independent guide to bars and nightclubs in European cities.
A previously confidential internal memorandum revealed that www.citygobo.com was set up by BAT to encourage people to attend venues where it sells and promotes cigarettes. The Citygobo domain was registered last July by CG Ventures, which has the same address as BAT's London headquarters. BAT, which is spending around US$3.6 million to make the site the main source for information on fashionable bars and restaurants, denied that
CiteULike 
Complore 
Connotea 
Del.icio.us 
Digg 
Reddit 
Technorati What's this?
- Full Text
- Full Text (PDF)
- Submit a response
- Alert me when this article is cited
- Alert me when eLetters are posted
- Alert me if a correction is posted
Services
- Email this link to a friend
- Similar articles in this journal
- Add article to my folders
- Download to citation manager
- Request Permissions
Citing Articles
Google Scholar
PubMed
Topic Collections
Bookmark with
Register for free content
The full back archive is now available for all BMJ Journals. Institutional subscribers may access the entire archive as part of their subscription. Personal subscribers will also have access to all content when logged in. Non-subscribers who register have free access to all articles published before 2006 right back to volume 1 issue 1. Register here to access the free archive of all BMJ Journals.
Don't forget to sign up for content alerts so you keep up to date with all the articles as they are published.
