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BAT: caught out again

Keywords: news analysis

Caught red-handed in January last year developing its anonymous City Gorilla website promoting the most "happening, cool nightclubs in town" (as the youthful target audience might put it), which just happen to be stuffed with British American Tobacco (BAT) cigarette brands (Tobacco Control 2001;10:92), the British based transnational tobacco company has been found out again. Once more the promotional tool it was secretly developing is a website that looks like an independent guide to bars and nightclubs in European cities.

A previously confidential internal memorandum revealed that www.citygobo.com was set up by BAT to encourage people to attend venues where it sells and promotes cigarettes. The Citygobo domain was registered last July by CG Ventures, which has the same address as BAT's London headquarters. BAT, which is spending around US$3.6 million to make the site the main source for information on fashionable bars and restaurants, denied that . . . [Full text of this article]