© 2002 Tobacco Control
EDITORIAL
Sponsorship
Formula One racing and the end of tobacco sponsorship: half pregnant at 350 kph?
Correspondence to:
Correspondence to:
Professor Simon Chapman, Department of Public Health and Community Medicine, Edward Ford Building A27, University of Sydney, NSW 2006, Australia:
simonc@pub.health.usyd.edu.au
Formula One racing is one of the most watched events in the world, providing its main sponsor, the tobacco industry, with unparalleled exposure for its product
Keywords: Formula One racing; sponsorship
A friend recently told me about an incident when travelling in Brazil. A full plane waited on the tarmac for a seemingly interminable period as the flight attendants breathlessly announced that a VIP would be joining the flight soon . . ."we apologise for the delay". As the clock ticked and crossword puzzles were completed, passengers speculated on their imminent company. The President? The Pope? Koffi Annan? The mystery passenger was long retired Formula One icon Emerson Fittipaldi, like his deceased Brazilian compatriot Ayrton Senna, little short of a cultural divinity in Latin America.
During the 2001 Formula One (F1) Grand Prix in Melbourne, race marshall Graham Beveridge was tragically killed by a wheel flung from Jacques Villeneuve's disintegrating car.1 A full coroner's inquest was held, followed by a review by motor racing's governing body Federation Internationale De L'automobile (FIA). One death was deemed worthy of a full investigation
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