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Yugoslavia: jobs or health?

¹ Medical Faculty, University of Belgrade, Federal Republic of Yugoslaviavstambol@infosky.net
² London School of Hygiene and Tropical Medicine, UKmartin.mckee@lshtm.ac.uk

Keywords: news analysis

Belgrade has become a more colourful city since the overthrow of the Milosovec regime. Eye catching billboards throughout the city proclaim slogans such as "Freedom always", "I choose", and "The taste of freedom". But these words do not refer to the new political freedom. Instead they are sound bites from the international tobacco industry.

Billboards like these are ubiquitous in Belgrade. The ad for West, produced by the German company Reemtsma, exploits the brand's Formula One sponsorship, while Best, produced by domestic manufacturer DIN and showing notable similarities in design, makes the most of sponsoring Yugoslavia's internationally renowned handball team. Photo credit: Gordana Popovic.

Under Milosevic, 90% of cigarettes sold were smuggled into Yugoslavia, with individuals closely linked to the former regime playing an active part. The two domestic tobacco companies, which in theory held a monopoly, accounted for the remaining 10%. Now illegal sales have fallen to 30% of . . . [Full text of this article]