© 2002 Tobacco Control
News analysis
Hong Kong: Marlboro tries it on (the pack)
Keywords: news analysis
| The first 150 words of the full text of this article appear below. |
Whenever a government announces tobacco control measures which tobacco companies suspect will be effective, the companies' first reaction, at least in private, is to work out ways of getting round them. Under self regulation, they implement whatever schemes they think will most completely negate the measures they have just agreed to, and continue for as long as they can get away with it. It costs nothing to make a grovelling apology, after all; and in extreme cases, it can be delivered with an air of bewilderment that the breach—an isolated lapse whose local perpetrator has been severely reprimanded—could ever have been allowed to happen in the first place.
Under legislation too, something similar is seen; they simply try it on, starting with a small tester, working up through repeated violations, until finally the breaches of the letter or the spirit of the law become so outrageous that they risk hitting
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