Register for email alerts and news feeds:
This journal | BMJ Group
rss
Tobacco Control 2002;11:172-173; doi:10.1136/tc.11.3.172-b
Copyright © 2002 by the BMJ Publishing Group Ltd.
Tobacco Control 2002;11:172-173
© 2002 Tobacco Control

News analysis

South Asia: the party goes on

David Simpson

The first 150 words of the full text of this article appear below.

As we know, international tobacco companies are hard at work to reinvent their images, particularly in the west where people increasingly disapprove of their activities. At the same time, as we also know, their behaviour in the new markets of the developing world has not changed one iota, except perhaps to intensify with each passing month.

Pakistan has already been suffering a sustained onslaught of tobacco promotion clearly aimed at youth for many years (see Tobacco Control 2001;10:93–4 and Tobacco Control 2000;9:361, for examples). Have the international tobacco companies toned down their marketing recently, in line with the new sense of corporate responsibility they claim? Did they, as perhaps only a hopeless idealist might wonder, think it better corporate ethics to reduce their barrage of positive images for cigarettes in view of the nail biting, nuclear clouded tension over Pakistan's dispute with neighbouring India over . . . [Full text of this article]


Add to CiteULike CiteULike   Add to Complore Complore   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us   Add to Digg Digg   Add to Reddit Reddit   Add to Technorati Technorati    What's this?

This Article

Services
Citing Articles
Google Scholar
PubMed
Bookmark with

Register for free content

The full back archive is now available for all BMJ Journals. Institutional subscribers may access the entire archive as part of their subscription. Personal subscribers will also have access to all content when logged in. Non-subscribers who register have free access to all articles published before 2006 right back to volume 1 issue 1. Register here to access the free archive of all BMJ Journals.

Don't forget to sign up for content alerts so you keep up to date with all the articles as they are published.

BMJ Careers