© 2003 BMJ Publishing Group
News analysis
Fiji: finger for BAT
International Agency on Tobacco and Health, Tavistock House, Tavistock Square, London WC1H 9LG, UK, Tel: +44 (0)20 7387 9898, Fax: +44 (0)20 7387 9841Email: ds@iath.org
| The first 150 words of the full text of this article appear below. |
Many readers will have been nauseated by reports generated from the publication of British American Tobacco’s (BAT’s) first "social report", part of its massive self rehabilitation exercise. Even the mere linking of a tobacco company’s name to the concept of corporate social responsibility in a glossy document, while absurd to most people, seems enough to fool others into thinking it has changed its ways. On all the issues that really matter, BAT’s social report is either cosmetic, evasive or deceitful, as Clive Bates of the UK’s Action on Smoking and Health commented. "What is shocking is the gullibility of some parts of the ethical investment and corporate social responsibility community. They have blindly lapped up the glossy report and soothing PR without bothering to test if they are in any way related to BAT’s real-world operations."
One truly emetic response appeared in the UK, BAT’s home country, from the lofty
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