News analysis

Canada: demolishing the power walls

Lynn Greaves

Saskatchewan Coalition for Tobacco Reduction, Canada; lynn.greaves@rqhealth.ca

The first 150 words of the full text of this article appear below.

Traditional forms of tobacco advertising are banned in Canada, and likely to stay that way after a landmark ruling last December from the Quebec Superior Court dismissing a constitutional challenge from the cigarette companies. However, extensive rows of cigarette packages, in quantities far greater than are necessary to supply consumers, are still a big part of the tobacco industry’s marketing plan. Commonly called "power walls", these rows of tobacco products are found in stores across Canada and in many other countries. These displays are in clear view of children, placed next to confectionery, and reinforce the idea that smoking must be both very common and socially acceptable.

A "power wall" of tobacco products.

In June 2001, the province of Saskatchewan tabled legislation to ban tobacco product displays in public areas where young persons are permitted access.

A group proclaiming themselves to be "poor" retailers mounted an expensive campaign urging retailers . . . [Full text of this article]

CiteULike    Complore    Connotea    Del.icio.us    Digg    Reddit    Technorati    What's this?

This article has been cited by other articles:

• Peretti-Watel, P., Constance, J., Guilbert, P., Gautier, A., Beck, F., Moatti, J.-P. (2007). Smoking too few cigarettes to be at risk? Smokers' perceptions of risk and risk denial, a French survey. Tobacco Control 16: 351-356 [Abstract] [Full Text]  
• Lavack, A. M, Toth, G. (2006). Tobacco point-of-purchase promotion: examining tobacco industry documents.. Tobacco Control 15: 377-384 [Abstract] [Full Text]  
• Dewhirst, T (2004). POP goes the power wall? Taking aim at tobacco promotional strategies utilised at retail. Tobacco Control 13: 209-210 [Full Text]  
• Henriksen, L, Feighery, E C, Schleicher, N C, Haladjian, H H, Fortmann, S P (2004). Reaching youth at the point of sale: cigarette marketing is more prevalent in stores where adolescents shop frequently. Tobacco Control 13: 315-318 [Abstract] [Full Text]