© 2003 BMJ Publishing Group
News analysis
India: PM’s bravery awards "nothing to do with our products"
International Agency on Tobacco and Health, Tavistock House, Tavistock Square, London WC1H 9LG, UK, Tel: +44 (0)20 7387 9898, Fax: +44 (0)20 7387 9841Email: ds@iath.org
| The first 150 words of the full text of this article appear below. |
According to Godfrey Philips, the Indian subsidiary of Philip Morris that makes Red & White cigarettes, the emphasis of the Red & White bravery awards is "selfless action". The same phrase could hardly describe the company’s motives for using the name of its cigarette brand instead of its company name for the scheme, whose well funded advertising campaign associates its cigarettes with bravery (see Tobacco Control 2002;11:10–11, 91). With not only the brand’s name but also its distinctive colours used in the awards scheme promotions, and details of the cigarette brand just a click or two away from nauseating descriptions of the scheme on the company’s website, one might have thought the manufacturers would be forced to admit to the connection. Recently, an opportunity arose for a little candour on the subject.
Faced with an all male list of award winners in the state of Maharastra, the
CiteULike 
Complore 
Connotea 
Del.icio.us 
Digg 
Reddit 
Technorati What's this?
Relevant Article
- India: blood money
- David Simpson
Tob. Control 2006 15: 350-351.[Extract] [Full Text] [PDF]
- Full Text
- Full Text (PDF)
- Submit a response
- Alert me when this article is cited
- Alert me when eLetters are posted
- Alert me if a correction is posted
Services
- Email this link to a friend
- Similar articles in this journal
- Similar articles in PubMed
- Add article to my folders
- Download to citation manager
- Request Permissions
Citing Articles
Google Scholar
PubMed
Topic Collections
Bookmark with
Register for free content
The full back archive is now available for all BMJ Journals. Institutional subscribers may access the entire archive as part of their subscription. Personal subscribers will also have access to all content when logged in. Non-subscribers who register have free access to all articles published before 2006 right back to volume 1 issue 1. Register here to access the free archive of all BMJ Journals.
Don't forget to sign up for content alerts so you keep up to date with all the articles as they are published.
