© 2003 BMJ Publishing Group
News analysis
Pakistan: still room for brand launches
International Agency on Tobacco and Health, Tavistock House, Tavistock Square, London WC1H 9LG, UK, Tel: +44 (0)20 7387 9898, Fax: +44 (0)20 7387 9841Email: ds@iath.org
| The first 150 words of the full text of this article appear below. |
As recent issues of Tobacco Control have illustrated, Pakistan continues to be blitzed by tobacco promotion, much of it from PTC, the local subsidiary of BAT (see Tobacco Control 2002;11:294–5). Despite both the quantity and type of promotions used, which would have been unthinkable in the UK—BAT’s home country—even before the recent advertising ban there, the company has nevertheless been trying to present itself as socially responsible. Apart from its cigarette brand promotions, BAT has been running a series of newspaper ads apparently aimed primarily at opinion leaders, to try to position itself not only as socially responsible, but as vitally important to Pakistan’s economy. Some of the "achievements" boasted about in these ads include the planting of over 24 million trees, providing a mobile dispensary for treating 3000 patients free of charge every month, and educating young people at computer learning resource centres.
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