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Germany: BAT’s sick notes

DKFZ, Heidelberg, Germany; a.bornhaeuser@dkfz.de

The first 150 words of the full text of this article appear below.

BAT Germany recently released its social report for 2003. Where tobacco is concerned, Germany is the sick man of western Europe. Rampant tobacco promotion saturates youth oriented media, especially student publications, and the government is infamous among its European Union partners for taking a fiercely pro-tobacco line at intergovernmental negotiations (see Tobacco Control 2002;11:90[Free Full Text] Tobacco Control 2002;11:291[Free Full Text]). So it takes more than average industry duplicity for a German tobacco company to portray itself as socially responsible.

But even German health advocates, accustomed to industry excesses not seen for many years in other western European countries, were amazed to see the front cover of this entirely predictable example of the tobacco industry’s "We’ve changed" public relations policy.

At first glance, and even on a second inspection, the cover of the latest glossy bundle of industry make believe, which differed significantly from that of BAT’s first social . . . [Full text of this article]