© 2003 BMJ Publishing Group
News analysis
Germany: BAT’s sick notes
DKFZ, Heidelberg, Germany; a.bornhaeuser@dkfz.de
| The first 150 words of the full text of this article appear below. |
BAT Germany recently released its social report for 2003. Where tobacco is concerned, Germany is the sick man of western Europe. Rampant tobacco promotion saturates youth oriented media, especially student publications, and the government is infamous among its European Union partners for taking a fiercely pro-tobacco line at intergovernmental negotiations (see
Tobacco Control 2002;11:90
But even German health advocates, accustomed to industry excesses not seen for many years in other western European countries, were amazed to see the front cover of this entirely predictable example of the tobacco industry’s "We’ve changed" public relations policy.
At first glance, and even on a second inspection, the cover of the latest glossy bundle of industry make believe, which differed significantly from that of BAT’s first social
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