© 2003 BMJ Publishing Group
News analysis
Australia: smoke to be thin
Quit, Melbourne, Australia; Todd.Harper@cancervic.org.au
| The first 150 words of the full text of this article appear below. |
"Smoke to be Thin" screamed the women’s T shirt that will become a test of Australia’s tobacco advertising laws prohibiting the publication of tobacco advertisements.
Quit Victoria purchased one of the figure hugging women’s T shirts in Melbourne; similar shirts were purchased in Perth, Western Australia. SUPRÉ, with 101 stores across Australia, describes itself as a hip brand for young women. SUPRÉ’s website says its mission is to be at the forefront of global youth fashion: "SUPRÉ will definitely achieve this by focussing on: more fashion, better music, maximum excitement, total fun and much more sex appeal!!" However, the sale of the shirt may breach section 15 of Australia’s Tobacco Advertising Prohibition Act. The Act defines a "tobacco advertisement" to mean "any writing . . .that gives publicity to, or otherwise promotes or is intended to promote . . .smoking."
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