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UK: gutter press

International Agency on Tobacco and Health, Tavistock House, Tavistock Square, London WC1H 9LG, UK, Tel: +44 (0)20 7387 9898, Fax: +44 (0)20 7387 9841Email: ds@iath.org

The first 150 words of the full text of this article appear below.

Now that new, stronger health warnings are beginning to appear on British cigarette packs, a new form of health education has been appearing up and down the country. Thanks to the careless habits of many British smokers, who discard massive amounts of cigarette litter on pavements and streets every day, the eye of even the least curious pedestrian is frequently caught by stark messages blaring out from the gutter.

One hardened smoker, a journalist on the tabloid Daily Mirror, admitted he was so alarmed by the stark messages that he resolved to quit. "I was queuing for a packet of 20, minding my own business, when I saw the words screaming at me from behind the counter: ‘Smoking clogs the arteries and causes heart attacks and strokes’ and ‘Smoking can cause a slow and painful death.’ And these aren’t just anybody’s arteries, heart, skin or lungs—the warnings seem to . . . [Full text of this article]