© 2003 BMJ Publishing Group
News analysis
Nigeria: experience it, die from it
Journalists Advocacy for Safe Environment & Tobacco Eradication, Lagos, Nigeria; adeolaakinremi@yahoo.com genius@journalist.com
All articles written by David Simpson unless otherwise attributed. Ideas and items for News Analysis should be sent to David Simpson at the address given on the inside front cover
| The first 100% of the full text of this article appears below. |
Last November, BAT launched a promotional campaign called "Experience It" in Nigeria, featuring five blockbuster Hollywood films. All five movies screened or advertised—Ocean’s Eleven, Matrix, ShowTime, Romeo Must Die, and Collateral Damage—are Warner Bros productions. The promotional campaign was national, reaching six geopolitical regions. At "Experience It" events, young people were given free cigarettes and "starters", as they tend to be known among tobacco industry people, were helped to light them. The venue was a 500 seat dome with wide screen. BAT defended the campaign, saying that it was to "promote cinema culture", but health advocates say the campaign was really used to launch new packaging for Rothmans cigarettes. Nigeria has no tobacco control regulation and the government actively supports BAT activities.
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eLetters:
Read all eLetters
- Nigerian Cover (April 2005)
- Simon Chapman
- Tobacco Control Online, 27 Mar 2005 [Full text]
- Response from BAT Nigeria
- Kehinde Johnson
- Tobacco Control Online, 29 Mar 2005 [Full text]
- Re: Response from BAT Nigeria
- Jeffrey S. Wigand
- Tobacco Control Online, 29 Mar 2005 [Full text]
- Open letter to British American Tobacco & BAT Nigeria
- Stan Shatenstein
- Tobacco Control Online, 29 Mar 2005 [Full text]
- Response to BAT
- Babalola Faseru
- Tobacco Control Online, 29 Mar 2005 [Full text]
- Who dominates the illegal cigarette industry?
- Manjari Peiris
- Tobacco Control Online, 30 Mar 2005 [Full text]
- RE : "tobacco use is risky but counterfeit cigarettes are lethal"
- Ms. Véronique Leclézio
- Tobacco Control Online, 30 Mar 2005 [Full text]
- Still A Cannibal In Our Midst!
- Ugochukwu Ejinkeonye
- Tobacco Control Online, 4 Apr 2005 [Full text]
- Watch it BAT(Nigeria) Limited: the days of ignorance are over
- Olanrewaju Olusola Onigbogi
- Tobacco Control Online, 19 Sep 2005 [Full text]
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