© 2003 BMJ Publishing Group Ltd
News analysis
Germany: still sleeping with the enemy
| The first 150 words of the full text of this article appear below. |
The determination of the German government to ignore growing anger about its close proximity to the tobacco industry, and appeals for it to end the deal whereby the industry funds a youth education programme, reached new heights in August. As more than two thousand tobacco control advocates from all over the world convened in Helsinki for the World Conference on Tobacco or Health, a new advertising campaign was launched in Germany, consisting of a series of advertisements in youth publications. Each ad showed teenagers in some very modern, life-like teen situations, under what appeared to be an aggressively pro-tobacco message. Underneath the main message, in much smaller type, was another item of copy refuting the apparent message of the first one.
For example, one showing a young girl, cigarette in hand, mid-kiss with her boyfriend, was entitled, "Raucher haben kontakt" ("Smokers have contact"); and below that, in the smaller type,
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