© 2003 BMJ Publishing Group Ltd
News analysis
Finland: floating loopholes
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Delegates to the world conference on tobacco in Helsinki were reminded throughout the meeting what a strong leadership role Finland has played in tobacco control. On the way to achieving one of the world’s fastest declines in lung cancer mortality among middle aged men, it was one of the first countries to ban all forms of tobacco promotion.
But admiring visitors did not have to go far to be reminded that wherever there is the slightest loophole, the slime of tobacco advertising will ooze out. One delegate took a post-conference trip across the Baltic Sea to Stockholm, noting with satisfaction that Silja Line, the company operating the ferry, had received an award in the government backed "Golden Fork" scheme.
This is described as promoting non-smoking in hotels and restaurants, and is carried out "face to face" by the means of health education, and is a national quality project. Silja’s own
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