© 2003 BMJ Publishing Group Ltd
News analysis
UK: getaway cars?
| The first 150 words of the full text of this article appear below. |
Despite all newspaper, magazine, and billboard advertising of tobacco products having been banned in the UK since last February, several features on the British Grand Prix extolling the Jordan team, sponsored by Benson & Hedges (B&H) cigarettes, appeared in the August edition of the men’s magazine Maxim. Each double page spread of the eight page piece bore the heading, "Maxim F1 special in association with Benson & Hedges Jordan", with a B&H logo above a panel which itself contained two more, larger B&H logos at top and bottom. Altogether, the eight pages contained 40 B&H logos. Enquiries revealed the apparent involvement of an advertising agency working on behalf of Gallaher, makers of B&H in the UK. A formal complaint was made to trading standards officers by Action on Smoking and Health (ASH), contending that the placing of the articles was in breach of the ad ban, though Formula One’s
CiteULike 
Complore 
Connotea 
Del.icio.us 
Digg 
Reddit 
Technorati What's this?
eLetters:
Read all eLetters
- More getaway Cars
- Ross MacKenzie
- Tobacco Control Online, 14 Dec 2003 [Full text]
- Full Text
- Full Text (PDF)
- Submit a response
- Read responses to this article
- Alert me when this article is cited
- Alert me when eLetters are posted
- Alert me if a correction is posted
Services
- Email this link to a friend
- Similar articles in this journal
- Add article to my folders
- Download to citation manager
- Request Permissions
Citing Articles
Google Scholar
PubMed
Topic Collections
Bookmark with
Register for free content
The full back archive is now available for all BMJ Journals. Institutional subscribers may access the entire archive as part of their subscription. Personal subscribers will also have access to all content when logged in. Non-subscribers who register have free access to all articles published before 2006 right back to volume 1 issue 1. Register here to access the free archive of all BMJ Journals.
Don't forget to sign up for content alerts so you keep up to date with all the articles as they are published.
