© 2003 BMJ Publishing Group
EDITORIAL
Tobacco control in Australia
Tobacco control in Australia
1 Wellington School of Medicine and Health Sciences, University of Otago, New Zealand
2 Harvard School of Public Health, United States
Correspondence to:
For correspondence:
A Woodward, Department of Public Health, Wellington School of Medicine, Wellington South, PO Box 7343, New Zealand;
woodward@wnmeds.ac.nz
Keywords: National Tobacco Campaign; Australia; mass media; television advertising
| The first 150 words of the full text of this article appear below. |
What is special about Australia? Sporting teams that usually win, poisonous snakes, and aggressive crocodiles all come to mind. But the country is also a world leader in tobacco control, as signified by the picture on the front cover. The detached eye was one of the iconic images used in a national tobacco control campaign notable for its media emphasis, the range of agencies involved, and the attention to evaluation. This supplement presents an account of the campaign.
To outsiders it sometimes comes as a surprise that Australia is such a loosely bound federation, with a history of differential tariffs, non-converging railway gauges (in the not so distant past), and separate codes of football (still). The States have considerable powers, are responsible for delivery of most health and social services, and for most of the 20th century undertook tobacco control. But it became clear that the
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