Australia’s National Tobacco Campaign

D Hill¹, T Carroll²

¹ The Cancer Council Victoria, Victoria, Australia
² The Australian Department of Health and Ageing, Sydney, Australia

Correspondence to:
For correspondence:
D Hill, The Cancer Council Victoria, 1 Rathdowne St Carlton Victoria 3053, Australia;
david.hill@cancervic.org.au

Keywords: National Tobacco Campaign; anti-smoking advertising; mass media

The first 150 words of the full text of this article appear below.

Smoking is the single greatest preventable cause of premature death and disease in Australia.¹ In 1998 approximately 19 000 deaths in Australia were attributable to the use of tobacco.² Almost 10% of the total burden of disease in Australia in 1996 was estimated to be attributable to tobacco smoking.³ After consistent declines in the prevalence of smoking from around 60% of men and 30% of women in the early 1960s,⁴ this reduction appeared to stall in the early 1990s at around 27% of men and 23% of women.⁵

Australia is a federal system in which responsibilities for funding and delivery of therapeutic and preventive health services is shared between national and State jurisdictions. Statewide tobacco control campaigns were initially developed in Australia by some State jurisdictions during the early 1980s. Since then, campaigns have been developed and implemented within Australian States and Territories as part of increasingly comprehensive tobacco control . . . [Full text of this article]

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