HOME HELP FEEDBACK SUBSCRIPTIONS ARCHIVE SEARCH TABLE OF CONTENTS REGISTER		Author Keyword(s) Vol Page [Advanced]

This Article Full Text Full Text (PDF) Submit a response Alert me when this article is cited Alert me when eLetters are posted Alert me if a correction is posted Services Email this link to a friend Similar articles in this journal Add article to my folders Download to citation manager Request Permissions Citing Articles Citing Articles via Google Scholar Google Scholar Articles by Simpson, D. Search for Related Content PubMed Articles by Simpson, D. Related Collections Related Article

Japan: the curious case of the non-smoking underwear

The first 150 words of the full text of this article appear below.

A year ago, we reported on the rising tide of interest and activity in tobacco control in Japan, set against the continuing reluctance of the government, majority owner of the world’s third largest tobacco company, to take effective action (see Tobacco Control 2003;12:8–10). We also noted the tragedy of Japan having to repeat the grim cycle of recruitment to smoking of its women, who until a mere quarter century ago were almost entirely non-smoking. It was in connection with smoking Japanese women and the desirability of their trying to quit, that a clever piece of commercial promotion swept briefly round the world last November. However, it was not directly focused on smoking cessation as such, but on a new range of underwear.

This is not the first time that Japanese women’s underwear has featured in these columns. Readers of our original piece will remember that in Japan, . . . [Full text of this article]

Related Article

Hungary: tobacco ads forced back inside

Tibor Szilagyi
Tob. Control 2004 13: 8. [Extract] [Full Text] [PDF]